May is now recognized as National Speech-Language-Hearing Month, embodying a commitment to inclusivity and accessibility. The focus is not on being “better”, but on creating an environment where everyone can access high quality care. To achieve this, we need to explore proactive steps to make care more accessible and raise awareness with patients and within local communities.
Step #1: Developing an Accurate Digital Presence
To deliver the highest level of care, ensuring that your practice is accessible online is essential. A user-friendly website, accurate contact information, and easy navigation contribute to a seamless digital experience for both new and existing patients. Utilizing your online presence ensures that information about your services and expertise is readily available to those seeking assistance.
Step #2: Harnessing the Power of Social Media
Leading up to May, sharing stories of patients’ experiences with speech, language, and hearing care can have a positive impact on new and existing patients. These narratives, complemented by engaging visuals, create a powerful testimony to the positive impact your care has on patients. Leveraging social media platforms, we can connect with a broader audience and emphasize the human aspect of your care.
Step #3: Engaging Existing Patients
A personalized approach with existing patients is crucial. Communicating the importance of continued care, annual check-ups, and informing them about new technologies and developments, ensures they are receiving the highest level of care. A dedicated database plan ensures that patients feel valued and informed, fostering a sense of trust and commitment to their well-being.
Step #4: Community Outreach and Education
Educating the community about the benefits of hearing care and the services you provide is essential in cultivating new patients for your practice. The best ways to reach these potential patients is through a multichannel strategy utilizing direct mail, Google advertising, and community seminars to effectively share information. Through engaging with the community, your practice raises local awareness and establishes itself as a reliable resource for hearing health.
The Unitron marketing services team is here to support you throughout this process. We have curated a Marketing toolkit for May specifically designed to aid in your initiatives. From social media content ideas to community outreach materials, our toolkit provides valuable resources to amplify your efforts leading up to and during National Speech-Language-Hearing Month.
Unitron Customers – Request your free National Hearing Month Marketing Toolkit here: https://form.jotform.com/240386280473155
Brad Weil graduated from North Central College with a degree in Marketing and Entrepreneurship Small Business Management. While in school Brad worked with a variety of local businesses to develop and implement custom marketing plans. Through his experience working at a wholesale printing firm, Brad has insight into the production and coordination of printed materials.
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