Communicating with current patients in your database is important in order to keep your practice and services top-of-mind with your patients. Plus, your existing patients are an important source of continuing your revenue stream. And if you have your patients’ email addresses, email can be an effective way to get the message out quickly to introduce new technology, or promote a seminar or hearing event in your office. Email can be particularly useful for sending seasonal and timely communications. For example, with warmer weather upon us, outdoor concerts are on the horizon, so an email reminding patients of the importance of hearing protection can be a helpful communication.
Hearing care providers face increasing competition in attracting and retaining patients. Email marketing can be a powerful tool to foster connections, build trust, and ultimately grow your practice. With its ability to deliver targeted and personalized messages, email marketing offers unique advantages for expanding your reach and practice growth.
- Building Relationships: Establish and nurture relationships with both patients who are currently wearing technology and those who have been tested but not yet fit with hearing devices. By delivering relevant and engaging content, such as health tips, informative articles, or practice updates, practices can stay top-of-mind and build rapport with their clients. Through regular communication, patients are more likely to feel valued and connected to the practice, encouraging patient loyalty and trust.
- Targeted Communication: One of the key benefits of email marketing is its ability to segment the audience based on various factors such as demographics, purchase behavior or interests. This allows practices to tailor their messages and promotions to specific patient groups, delivering content that resonates with their unique needs and preferences. For example, a tested-not-treated patient may benefit from educational content about how hearing loss relates to cognition and overall well-being, while a patient wearing older technology may be interested in advancements in technology since they last purchased devices.
- Appointment Reminders and Follow-ups: Help reduce no-show rates! Automated email reminders can be sent prior to appointments, along with instructions or pre-visit preparations, ensuring patients are well-prepared and informed. Additionally, follow-up emails after the appointment can provide patients with relevant resources, reminders, or next steps, enhancing the overall patient experience and satisfaction. A follow-up email is also a great way to thank a patient for visiting you, ask for a referral or request a review. Increasing your online reviews can have a positive impact on your digital presence, making it easier for future patients to find you online.
- Educational Content: Email marketing offers an opportunity to educate patients about hearing-related topics, promote wellness initiatives, and encourage preventive care. By sharing informative content, such as articles, videos, or webinars, practices can empower patients to take proactive steps towards better hearing health outcomes. Sending a newsletter, for example, can help you highlight healthy hearing habits and the important role of hearing in overall health and well-being.
Ready to get started? Reach out to your account marketing specialist to help integrate email marketing into your marketing strategy to connect with patients and ultimately drive practice growth.
Raymond joined Sonova in 2018. He enjoys working with hearing care providers to help them meet their marketing goals and bring better hearing to their patients and communities.
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- Email Marketing: A Key Strategy for Practice Growth - June 25, 2024